In today’s world, social media is part of almost everyone’s lives.
“Social networking sites now reach 82 percent of the worlds online population, representing 1.2 billion users around the world,” says Comscore results, a internet analytics company.
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr, and Flickr. Created by Kevin Systrom and Mike Krieger, Instagram was launched in October 2010. Now in 2013, Instagram has gained 50 million users over the course of three years.
Unlike most social networks, Instagram encourages that visual content–in the form of photos and graphics–is the primary driver of this sharing. With other social networks focusing more on text and messaging, Instagram found a niche that made them successful.
Brittney Turner, 22, Psychology major said, “I get on Instagram about 50 times a day. It can be during class, walking to class, whenever I get a break in between my day, or if I’m doing homework. It is very, very addicting.”
Terrance Willis, 25, Music major states, “Instagram is like apart of my life. It’s so addicting that I will stop doing homework just to like post or post something new. Twitter, Facebook and Tumblr don’t have anything on IG”
According to socialmediatoday.com Instagram is taking over the social media market. Everyday millions of users upload content directly to display what their doing, where they are, and influence current and potential followers.
Here are some statistics from media blog Digital Buzz about Instagram:
- Instagram gains one new user every second.
- One billion photos have been taken with the app
- There are roughly 58 photos uploaded each second.
With the rise of social media, Instagram is here to stay.